SIGC | The Place Firenze

“If you go to buy a beautiful men's suit from a famous brand, you can go to Tokyo, New York, London or in Rome, and it would be the same because it's a brand, okay? So why do you travel? But in Florence, you go to a great tailor who will do a beautiful suit. You decide the textile, you decide the buttons and all the details that you love. And this is a unique piece just for you. And this is what we create every day, for every guest, in a different way. This is the sense of place.”

We’re in great company with Claudio Meli, the General Manager of The Place Firenze and Michela Babini, the Director of The Place of Wonders Foundation, who together, are tailoring their spirit of hospitality and their curated senses of the guest experience for a new generation of immersive travelers, dedicated to promoting and preserving the heritage of Italian craft.

Here, The Place Firenze extends a warm Tuscan welcome, well deserving of their international awards and recognitions as a timeless classic reinventing made-to-measure hospitality - where every detail is inspired by the enduring beauty and traditional artisanship they are proud to have in their beloved city.

In this episode, Claudio and Michela delight in the tales and testimonials that continue to unfold as they create a new home for us as travelers to visit in Florence - while curating the next generation of artisans and makers molding Italian craft into a modern-day Renaissance.

Top Takeaways

[3:40] What makes The Hospitality Experience one precious thread woven between hospitality and experience, one family with a long history of curating hotels, one collection of new ideas? Three hotels strongly rooted in remarkable places - Londra Palace in Venice, Borgo dei Conti in Umbria, and The Place Firenze.

[4:50] Claudio's love for Florence radiates as he shares stories of his beloved city - a rare treasure where Renaissance masterpieces line the streets and Tuscan vineyards roll just beyond, creating an enchanting blend of art and terroir that has inspired generations.

[18:10] The Place Firenze is “deeply connected to its daily life, artistic heritage and lively cultural scene in this vibrant Tuscan city,” from the Scagliola tabletops to the Ginori porcelain table settings, from the Pamploni engraved silver glasses the Spaghetto al Pomodoro and Negroni Experience savored in such company.

[28:30] Michela’s passion speaks for itself as she shares how The Place of Wonders Foundation breathes life into Italy's cultural heritage by connecting curious travelers with master artisans in Florence, Venice, and Perugia, while nurturing the next generation of craftspeople through dedicated scholarship programs.

[32:50] From designing zero-kilometer sneakers in Florence to molding glass beads in Murano to weaving on ancient looms in Umbria - the foundation is creating an immersive journey for travelers and the next generation of makers alike - where traditional techniques meet contemporary innovation in workshops that have shaped Italian artistry for centuries.

[41:15] Both Claudio and Michela agree there is so much left to be discovered in and around Florence, but it will take a future with more guests seeking slow travel, slow food, and slow moments, to really uncover those hidden gems.